![]() Network pushes are precarious and oftentimes come at a cost of other rising talents. That is drastic and puzzling but shows what top executives see in Wallace. NBC is so high on Wallace, NBCUniversal chief executive, Jeff Shell, reportedly floated the idea of having her replace Todd on Meet the Press. In doing so, the network demoted stalwart Chuck Todd and his MTP Daily to 1 p.m. Mid-August, the network reshuffled its lineup around Wallace expanding her Deadline: White House to two hours (now 4-6 p.m.). MSNBC is giving her an aggressive push as a current and future face of the network. Speaking of star power, MSNBC is banking on Nicolle Wallace. As Brian Stelter reported in his book, “Hoax,” Fox & Friends “makes well north of $100 million a year advertising.” Presumably, the Morning Joe attracts a massive chunk of interest from blue-chip advertisers.ĬNN also doesn’t present the star power of Joe Scarborough, Ainsley Earhardt, Steve Doocy and Brian Kilmeade in the mornings. ![]() At MSNBC, in notoriety, the morning show only trails the Rachel Maddow Show.Īdditionally, morning shows, due to tonnage and variety, are essential to a channel’s profits. MSNBC should look to bolsters its morning coverage on the weekends to compete. But on weekdays, the Morning Joe, similarly, is a morning habit for millions of TV viewers and a one-stop-shop for news programming. In that same 6-10 am range, CNN ranked second at 716k MSNBC 657k. The second week of the 'Fox & Friends Weekend' show with and again averaged 1.4 million viewers. Its weekend version - which now features Will Cain, Pete Hegseth, and Jedediah Bila - draws around the same number of viewers despite a four-hour runtime and runs over the field: It attracts the biggest names in Washington and serves as a vehicle that elevates the network’s depth chart. This past month in the demo, Morning Joe beat New Day 218,000 to 135,000.ĬNN must address this as its competitors receive invaluable boosts early in the morning.įox & Friends is a go-to from 6 to 9 am. And unlike other CNN programs, it is losing to MSNBC head-to-head in the coveted 25-54 demo. CNN’s New Day, again, was non-competitive with just 619,000 viewers.ĬNN’s morning struggles are glaring. MSNBC’s Morning Joe followed at 1.3 million. In August, Fox & Friends led the way with 1.6 million viewers. But in importance, morning shows are second by setting the tone for the day. It’s when networks showcase their top personalities, knowing millions will tune in, and just as many will read the next morning in the headlines. In this divisive time, few straight news broadcasters have created separation on the national level. At the height of the coronavirus, Special Report averaged 3.7 million viewers.īret Baier’s style isn’t flashy. With the election fast approaching, Baier’s show should ascend as it did in Q2 of 2020. Its opinionated primetime lineup is a juggernaut, but Baier’s keeps the newsroom relevant, attracting a wide range of different viewers with lengthy stories and reports. ![]() Special Report rounds out Fox News’ identity. He differs from other top Fox talents, and his value above replacement is substantial. While the order begins with Sean Hannity and Tucker Carlson - more on that later - Baier has made the case he’s third. Yet, even with similar topic selection, nearly 3 million daily viewers choose Baier, who improved his July average, 2.6 million, by 200,000.īaier sits near the top of Fox News’ hill of valuable personalities. ET hour, Baier competes with powerful local and national broadcast news airings particularly, NBC Nightly News with Lester Holt. That excludes, though, Bret Baier.įox News’ respected anchor draws opinion-like numbers on his daily news show, Special Report. In a line graph of daily viewership, the rate of which Americans seek opinions over straight news is staggering. Opinions flood the top-viewed cable news programs. All in with Chris Hayes, MSNBC – 2 million.A lazy and incorrect narrative.Īugust followed June and July’s dominance with its eye-popping top 10 list: “Everything on TV is down,” is shouted ad nauseam. If the cable news industry subscribes to such thought, summer 2020 will be a highlight long remembered. Labor Day is unofficially the end of summer for Americans.
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